4 March 2026
What belongs on a mid-season pacing board
A practical list of charts that help teams reallocate before a season ends — and what to leave off the wall.
A mid-season board is not a miniature end-of-season pack. Space on the wall is limited, and attention is shorter. We usually print four to six charts:
- Plan versus actual pacing by week for the remaining window
- Channel contribution for the weeks already closed
- Efficiency band (cost per outcome) for the top three channels
- Risk list — two underperformers and one over-indexer, each with a one-line caption
We leave off brand-lift studies, creative awards, and anything that cannot change a budget decision this fortnight. Those belong in a later wash-up.
Our Mid-Season Review Session pairs these boards with a facilitated shortlist so the meeting ends with named moves, not another slide deck to “consider.”