18 June 2026
Colour that survives the projector and the print shop
How we pick palettes for seasonal campaign charts so they remain readable on A3 prints and tired meeting-room projectors.
Brand neon looks lively in a Figma file and collapses on a washed-out projector. For seasonal campaign performance charts, we test every palette in three places: A3 laser print, laptop screen, and a deliberately dim meeting room.
Rules we keep:
- No more than five categorical colours on one chart
- Patterns or labels as a backup for colour-blind readers
- Red reserved for warnings or under-plan lines — not for the hero brand colour if it fights the ink
Clients sometimes ask us to “just use the brand guidelines.” We will — after a proof. If the proof fails, we propose a chart-safe subset and document it in the pack notes so future seasons stay consistent.
Browse anonymised examples in the Chart Gallery, or ask for a palette proof when you request a chart pack.