Field Notes
Field Notes
Notes on seasonal campaign charts, baselines, and wash-up habits from the ValleyCore System studio.
Short pieces from the studio on drawing seasonal campaign performance charts that survive a board room.
18 June 2026
Colour that survives the projector and the print shop
How we pick palettes for seasonal campaign charts so they remain readable on A3 prints and tired meeting-room projectors.
4 March 2026
What belongs on a mid-season pacing board
A practical list of charts that help teams reallocate before a season ends — and what to leave off the wall.
12 November 2025
Lock the baseline before you draw the Christmas chart
Why year-on-year Christmas charts fall apart when last year’s store openings stay in the baseline.